This is where your in-depth research and understanding of the industry and the market analysis will be showcased. It is a very important part of your start-up strategy. When you are seeking funding, market analysis is going to be what convinces your audience that your business plan has the facts and hard numbers to back it up. Here you will be able to gather data that will help you get to know who your target audience is, determine your pricing and get to know your competitors to your advantage. You will also research your industry history/outlook, past & current profile, growth potential, etc.
Some things to be sure to include are:
- Target market
- Sales & Distribution
- Pricing strategy
- Market trends/market research
- Industry history/outlook